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Stock Photography: Steer Clear of the Bad Embrace the Trends

Captivating Images: The Good, the Bad, and the TrendingIn today’s digital age, stock photos have become an integral part of creating visually engaging content. These images, readily available for use in various media, play a vital role in conveying messages and capturing attention.

However, not all stock photos are created equal. In this article, we will explore the world of stock photography, focusing on two main areas: the pitfalls of bad stock photos and the emerging trends for 2019.

So, buckle up and get ready to delve into the fascinating, and sometimes comical, world of stock imagery. 1) Bad Stock Photos:

1.1) Abstract Images:

Abstract images, once considered avant-garde and innovative, can now be seen as outdated and visually displeasing.

These vague, shapeless compositions fail to communicate a clear message, leaving viewers scratching their heads. When selecting stock photos, it is crucial to avoid abstract images that lack relevance and fail to capture the intended emotion.

Remember, clarity is key when it comes to visual storytelling. 1.2) Overly Happy Corporate Office Employees:

We’ve all come across those infamous stock photos featuring an office full of uniformly happy, smiling employees.

While these images were once popular, they now appear inauthentic and disconnected from reality. Genuine human connection and the complexities of office life are overlooked in favor of an overly cheery, one-dimensional portrayal.

To evoke authenticity and relatability, aim for more realistic and diverse depictions of workplace interactions. 1.3) Over-Exaggerated Emotions:

We’ve all seen them – images of individuals with exaggerated emotions that border on parody.

From the melodramatic gasp to the forced laughter, these images can seem downright unnatural and even comical. When selecting stock photos, opt for genuine, natural emotions that resonate with your audience.

Remember, authenticity always wins. 1.4) Unnatural Activities in an Unnatural Setting:

Sometimes, stock photos just don’t make sense.

Whose bright idea was it to have people wearing formal attire while engaging in yoga poses on a mountaintop? Unnatural activities in unrealistic settings can make viewers uncomfortable and leave them questioning the credibility of the content.

Choose images that are relatable and make sense in the context of your message. Keeping it real is crucial.

1.5) Clichs or Stereotypes:

Stock photos have often perpetuated clichs and stereotypes, portraying individuals in limited and sometimes offensive roles. From the overly happy housewife to the stoic businessman, these images fail to capture the diverse nature of our society.

Challenge traditional tropes by selecting images that showcase diversity and break free from outdated expectations. 1.6) Outdated References:

In a world that is constantly evolving, stock photos featuring outdated references can be jarring and alienating.

Think twice before using images that depict old technology, fashion, or social norms. Aim for imagery that resonates with your audience in the current cultural climate.

Stay relevant and avoid the pitfall of irrelevance. 1.7) Low Quality or Low Resolution Images:

In the fast-paced digital world, viewers expect high-quality visuals.

Grainy, pixelated, or poorly composed images can diminish the impact of your message. Ensure that the stock photos you choose are of sufficient quality to enhance your content.

Low resolution is simply no solution. 1.8) Bad Photoshop / Editing:

We’ve all seen those poorly edited stock photos that look like they belong in a late-night infomercial.

Awkwardly superimposed individuals and unrealistic backgrounds can turn an otherwise decent image into a cringe-worthy disaster. Select images with skilled, seamless edits that blend seamlessly into your content.

Avoid Photoshop faux pas at all costs. 2) Stock Photography Trends for 2019:

The world of stock photography is ever-evolving, reflecting current cultural shifts and emerging trends.

As we enter 2019, several exciting trends are poised to dominate the stock photo scene:

2.1) Vibrant Pop Colors and Minimalist Compositions:

Bright, eye-catching colors combined with simplistic compositions are set to make a splash this year. Look out for images with bold hues that capture attention and convey a sense of energy and modernity.

2.2) Robotics and Up-to-Date Technology:

With the rise of artificial intelligence and automation, images featuring robotics and up-to-date technology are in high demand. These photos showcase the interaction between humans and machines, reflecting our ever-evolving relationship with technology.

2.3) Travel and Natural Images:

As our society becomes increasingly globalized, travel imagery continues to be popular. Images of breathtaking landscapes, exotic destinations, and immersive cultural experiences can transport viewers to far-flung corners of the world, inspiring their wanderlust.

2.4) Social Causes:

In today’s socially conscious landscape, images that highlight important social causes are gaining traction. Photos that evoke compassion, sensitivity, and awareness of global issues can create a powerful emotional connection with viewers.

2.5) Diversity:

Representation matters. Inclusive portrayal of races, cultures, genders, and body types is becoming increasingly important.

Stock photos that celebrate diversity and reflect the varied mosaic of our society are in high demand. 2.6) More Candid, Organic, and Natural Portraits:

Gone are the days of rigid, posed portraits.

Candid, organic shots that capture genuine human emotions and interactions are rising in popularity. These images allow viewers to connect on a deeper level, creating a more empathetic experience.

2.7) Adorable Pets Doing Adorable Things:

Who doesn’t love cute animals? Adorable pets are a perennial favorite, and they show no signs of losing their appeal.

Images of dogs, cats, and other furry friends engaged in endearing activities can bring a smile to anyone’s face. Conclusion:

In the dynamic world of stock photography, it is essential to stay aware of both the pitfalls of bad stock photos and the emerging trends for 2019.

By avoiding outdated clichs and selecting images that reflect authenticity, relevance, and diversity, you can elevate your content and engage your audience on a deeper level. So, embrace the trends, sidestep the pitfalls, and let your visuals shine.

Happy hunting!

In conclusion, understanding the pitfalls of bad stock photos and staying abreast of the emerging trends for 2019 is essential for creating visually engaging and impactful content. By avoiding abstract, overly happy, and unnatural images, and embracing vibrant colors, diverse representation, and organic portraits, you can elevate your visuals and connect with your audience on a deeper level.

Remember, stock photos have the power to captivate and convey messages, so choose wisely and let your visuals speak for themselves.

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